From Port Harcourt to The Netherlands: The Dorm Room Goes International

FEATURE: Streetwear Meets Strategy – The Dorm Room’s Global Black Friday Experiment

November 24, 2025 – In a bold move that blurs the line between retail and street culture, fashion label The Dorm Room is turning Black Friday into an international scavenger hunt. On November 29, 2025, the brand is launching its "Mega Outreach" campaign, simultaneous activations taking place across three continents.

The participating locations read like a tour schedule for a global superstar: Abuja, Lagos, and Port Harcourt representing the home front, while The Netherlands and Dubai carry the torch internationally.

The "Golden Ticket" Approach While most brands are flooding inboxes with discount codes, The Dorm Room is taking it back to the streets. The core of this campaign is a physical flyer that doubles as a high-value asset.

Embedded in the flyer is a scannable QR code that unlocks the "Year’s Biggest Sale," including the highly anticipated $100 Bill Discount. This gamified approach turns a standard shopping day into an interactive experience, encouraging fans to actively engage with the brand’s physical presence to secure their savings.

A Cultural Bridge "This isn't just about moving inventory," a brand insider noted. "It's about showing that the culture we built in The Dorm Room travels. Seeing someone in Dubai scanning the same flyer as someone in Lagos at the exact same time? That’s the connection we are building."

With the date set for November 29, streetwear enthusiasts in the targeted cities are already on high alert. If the buzz is anything to go by, The Dorm Room isn't just participating in Black Friday—they are attempting to redefine it.

Where to Find The Drop Keep your eyes peeled in:

Abuja

Lagos

Port Harcourt

The Netherlands

Dubai

To join the outreach or find a flyer near you, check The Dorm Room’s official channels.